fak3shion

san francisco, style, fashion, travel, lifestyle curated by Ariel Tzu-Chi

Fashion is about projecting where you're going in life.

Therefore, life is fashion, fashion is style.

That's the lifestyle I am producing. 
 

風尚是一種生活品味的投射

因此生活即是風尚,風尚便是品味

這就是我想實踐的生活方式

Editorial: Zara S/S '15 Campaign


FTC: The article appeared first on EVERYDAY OBJECT
原標題「Zara S/S '15 - 不止量,連形象的質都完美出擊」版權為 EVERYDAY OBJECT 版權所有|文章原始連結


I am completely swooned by Zara's newly released editorial for S/S 15. Once again, this worldwide well-known Spanish brand has shown its haters why it deserves the fame. The focus is no longer about the "design" anymore; it is often inspired by designers anyways; but the "branding". It has to be fast, and it has to be fresh.

The dapper and sharp images have been placed within the editorial for many seasons. Now, no matter it is the shift on the photographer or planner or the stylist - it does't matter - the shift is done, and it's surely well done. 

As a amatuer color theory apprentice, I am sincerely admiring the color design of this editorial. The manipulation of complimentary and analogous colors are so on point, and the most amazingly, is the muted earthly tone and slightly desaturated colors are my absolute soul mates. 

Zara 迷肯定都看過了為新一季的形象照,再一次的令人感到驚豔。像 Zara 這種快速消費時尚的形象,重點已經不在於設計(畢竟很多都是從秀台設計師那裡來的靈感)而是每一季都令人耳目一新的形象企劃,讓人不禁期待下一次又會看見怎麼樣的 Zara。

已經好幾季都呈現簡約利落的風格,這一次不論是換了攝影師或者是企劃或是造型師,總之是令人目瞪口呆的超強大配色。不論是對比色或相似色的運用都巧妙而不落俗套,連靜物的影像都相當精準。

對色彩學只有半調子假研究的我,對於這樣大量使用啞色以及灰感的色彩效果相當喜愛。這樣一個擁有高購買群眾的國際品牌還能夠不斷推陳出新提供視覺心意以及給消費者的質感水準,姑且不論商品製量和消費主義,至少是誠意十足。



Same color theory is devoted to the Kids collection as well but in a more playful and fresh skill, which keeps the innocence of childhood in the a little bit on the mature side patterns. Good job, Zara.

同場加映同樣是棚拍的童裝(男裝不曉得為什麼是外拍風格和女裝或童裝都超不搭),一樣的超強色彩搭配,還多了更多的童趣與玩味樣貌,把這一次略帶成熟的搭配與花樣留在無邪裡。



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